Creator of a boutique line of Spanish-language greeting cards, stationery and wall art.
- Manages in-house creative team. Coaches and provides staff development. Directs creative work. - Leads projects for financial service, health insurance and restaurant clients. - Drives social, digital media and content strategy; information architecture; and user experience solutions. - Participates in research, strategy briefings, agency and client presentations.
- Drove all aspects of the interactive creative experience ensuring delivery of creative at the quality level of the highly recognized and successful Target brand. - Oversaw the planning and implementation of division's digital communication strategies. - Led the creation of rich, rewarding relationships with users through entertaining and useful content/tools/experiences. - Directed IA, functionality, content, visual design, motion graphics, video, mobile and social media. - Managed and mentored a team of 4 creative managers and a roster of award-winning, industry leading agencies.
- Directed the concept, creation and execution of creative campaigns for Target's home decor, grocery, owned brands, gift registries, corporate, community relations, financial services departments. - Drove integrated media projects: in-store kiosks and store signage-to-mobile efforts. - Managed creative user experiences: websites, e-mails, banners, video, in-store kiosks and hand-held devices, mobile and social media. - Led an internal creative team of 11 and top digital agencies to deliver innovative, award-winning, sales-driving and awareness-building creative work. - Recognized through the following industry awards: 2008 Internet Advertising Competition, The Show 2006 and 2007
- Managed a team of internal copywriters and editors in the development of Target's uniquely conversational, informative and persuasive copy. - Collaborated closely with strategy, planning, art directors, developers and information architects. - Directed marketing, product and user experience copy for websites, e-mails, banners and mobile channels. - Spearheaded Target's first mobile campaign in 2005 for SuperTarget's grocery and recipe offerings. - Led cross-functional projects: all Spanish-language efforts on Target.com and Hurricane Katrina Response project for which I received the prestigious Target Pellegrene Award.
- Employee email communication, consumer-facing health, B2B marketing, corporate branding, and intranet content for OptumHealth.
- Wrote product copy for Target.com. - Created intranet content and employee e-mail communications for Target Internal Communications. - Banner ads for Internet Broadcasting Systems. - Site & SEO content for eVantage Consulting. - User experience/GUI content Liberty Checks.
- Defined a personal, conversational, consistent tone, style and voice for Financial Services division of Deluxe Corporation. - Led content strategy for e-mail campaigns, online ads, meta data, the corporate Web site and intranet, as well as consumer and B2B e-commerce Web sites/applications. - Oversaw more than 500 pages of content for 6 Web sites. - Tested and monitored content in usability studies. Tools/Environments: Interwoven TeamSite, HTML, HomeSite, Visio, Unix, FTP.
- Edited and managed content for corporate Web site, partner site and sales portal. - Supervised staff copywriter and freelance writers. - Established online content strategy. - Developed processes and procedures to ensure efficient workflow Marketing Copywriter. - Wrote online content, Flash presentations, e-mails and ad copy. Tools/Environments: Proprietary content management tool, Flash, Dreamweaver, HTML, Visio, FTP.
- Coordinated translation and print production for all technical publications. - Served as editor for technical writing team. - Managed technical writing and print budgets for more than 300 titles. - Directed printing and online publishing of technical documentation and product catalogs. - Implemented a revision process that cut $300,000 from a $2 million print budget (in 6 months). Tools/Environments: HTML and FTP.
- Edited market research and employee satisfaction surveys for PepsiCo, Mazda, Darden Inc. (Red Lobster & Olive Garden), BCBS and more. - Proofread and edited technical documents for readability, consistency and usage. - Wrote brochures, ad copy, press releases, spec sheets and direct marketing pieces.
- Supervised staff of desktop publishers, proofreaders and editors. - Provided overall editorial direction. - Created corporate style guide and editing procedures. - Edited and proofread market research reports.
- Edited and wrote press releases, brochures and articles for clients. - Managed vendor relationships and freelance creative staff.
- Edited the Arts and Entertainment section of Mini-World magazine - Wrote articles for Horoscope, Travel and Arts and Entertainment sections.
- Wrote arts, entertainment and travel articles for The Japan Times, Tokyo Journal and Tokyo Classifieds.
- Edited textbooks for GEOS Publishing. - Wrote teaching manuals for GEOS Publishing. - Taught English to Japanese students.
- Creative world-class digital experiences - Inspire team to be innovative, creative and relevant - Act as a thought leader in the agency - Partner with cross-functional teams on new business pitches - Establish and foster client relationships - Identify and implement process improvements
Master's Certificate
Master's Certificate
BA
Concentration: Journalism & Spanish
BA
Concentration: Journalism & Spanish
Creative, design, copywriting, advertising, content strategy, user experience, experience design, mobile, omnichannel
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